A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rahman, R.U., Heinberg, M., Banerjee, S. et al. (1 more author) (2024) A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing. ISSN 1069-031X

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Item Type: Article
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This is an author produced version of an article published in the Journal of International Marketing. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: country of origin, consumer analytics, consumer purchase value, COO diversity, consumer-based strategy, high-involvement product
Dates:
  • Published (online): 29 April 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 02 May 2024 13:30
Last Modified: 02 May 2024 13:30
Published Version: https://journals.sagepub.com/doi/10.1177/1069031X2...
Status: Published online
Publisher: Sage
Identification Number: 10.1177/1069031x241254038
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