Brand transgressions: How, when, and why home country bias backfires

Davvetas, V. orcid.org/0000-0002-8905-7390, Ulqinaku, A. and Katsikeas, K.S. (2024) Brand transgressions: How, when, and why home country bias backfires. Journal of the Academy of Marketing Science, 52. pp. 976-997. ISSN 0092-0703

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Item Type: Article
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© The Author(s) 2024. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Brand transgressions, Domestic/foreign brands, Social identity threat, Brand forgiveness, Domestic country bias
Dates:
  • Published: July 2024
  • Published (online): 28 March 2024
  • Accepted: 8 March 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 14 Mar 2024 11:20
Last Modified: 04 Oct 2024 10:26
Status: Published
Publisher: Springer Nature
Identification Number: 10.1007/s11747-024-01018-9
Open Archives Initiative ID (OAI ID):

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