Zhang, Z., Keasey, K., Lambrinoudakis, C. et al. (1 more author) (2024) Consumer Sentiment: The Influence of Social Media. Economics Letters, 237. 111638. ISSN 0165-1765
Abstract
Since the late 1940s consumer sentiment has been used by policy makers, companies and investors as an indicator of economic mood. However, the rapid growth and spread of social media has changed the landscape of the consumer. By using a unique hand-collected dataset of more than 11 million influencers’ posts, we test whether consumer sentiment is related to social media influencer sentiment. We find consumer sentiment, after testing for endogeneity concerns, is robustly related to different categories of influencer sentiment across different groupings of individuals.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. |
Keywords: | Consumer Sentiment; Social Media; Influencers |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Accounting & Finance Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 11 Mar 2024 11:42 |
Last Modified: | 03 Apr 2024 15:18 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.econlet.2024.111638 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:210080 |