Madill, A. orcid.org/0000-0002-9406-507X and Zhao, Y. (2024) Social Outlook Mediates the Impact of Pornography on Sexual Orientation in Conservative But Not Progressive Regions: A ‘Social Contagion’ Paradox. JSM Sexual Medicine, 8 (1). 1128. ISSN 2578-3718
Abstract
Beliefs regarding the causes of nonheterosexuality are linked to acceptance of sexual diversity, pro-diversity aligning with ‘nature’ explanations and antidiversity with ‘nurture’ explanations. The latter includes the idea that nonheterosexuality is socially contagious and will spread if prohibitions are relaxed. We focus on the concern in China that consuming female-oriented male-male erotica (‘danmei’ or ‘Boys Love’) may result in its audience eschewing heterosexuality. This provides a case study to test if pornography can impact sexual orientation and, if so, to understand better how, for whom, and under what conditions. We posit that the effect of pornography on sexual orientation, if it exists, is mediated by audience members’ social outlook and will be evident only in regions with low acceptance of sexual diversity. We employ the statistical modelling technique of Conditional Process Analysis, comparing results using data from our Sinophone (N = 2128) and Anglophone (N = 2001) audience surveys representing, respectively, conservative and progressive contexts. As hypothesised, the model was supported by the Sinophone and not the Anglophone data. We conclude that regions with low acceptance of diverse sexualities paradoxically create phenomena which look like the socially-contagious processes they are trying to stem.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an author produced version of an article published in JSM Sexual Medicine, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. |
Keywords: | Boys’ Love, Danmei, Pornography, Homosexuality, Sexual orientation |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Psychology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 29 Feb 2024 11:41 |
Last Modified: | 16 May 2024 13:39 |
Status: | Published |
Publisher: | JsciMed Central Publisher |
Identification Number: | 10.47739/2578-3718.sexualmedicine.1128 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:209726 |