Research on Country-of-Origin Perceptions: Review, Critical Assessment, and the Path Forward

Samiee, S., Leonidou, L., Katsikeas, K. orcid.org/0000-0002-8748-6829 et al. (1 more author) (2024) Research on Country-of-Origin Perceptions: Review, Critical Assessment, and the Path Forward. Journal of International Business Studies, 55. pp. 285-302. ISSN 0047-2506

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Item Type: Article
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© Academy of International Business 2024. This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use (https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms), but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1057/s41267-023-00678-z.

Keywords: Country-of-origin, CO ecosystem, Literature review, Paradox theory , Multilevel modeling, International marketing
Dates:
  • Published: April 2024
  • Published (online): 20 February 2024
  • Accepted: 9 November 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 14 Nov 2023 15:49
Last Modified: 20 Feb 2025 01:13
Status: Published
Publisher: Springer Nature
Identification Number: 10.1057/s41267-023-00678-z
Open Archives Initiative ID (OAI ID):

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