Samiee, S., Leonidou, L., Katsikeas, K. orcid.org/0000-0002-8748-6829 et al. (1 more author) (2024) Research on Country-of-Origin Perceptions: Review, Critical Assessment, and the Path Forward. Journal of International Business Studies, 55. pp. 285-302. ISSN 0047-2506
Abstract
Despite the volume of research and significant advancements in the country-of-origin (CO) area, the topic remains contentious in two key areas. One area is the presence of tensions and contradictions associated with origin-related research. The second relates to an overreliance on relatively narrow theories that can neither address disparities nor capture a range of CO ecosystem considerations critical to the effective use of results in addressing firm-level planning and outcomes. Our examination of the business-to-consumer CO literature details the characteristics of published work and highlights the substantive contributions of the 50 most influential publications, with the overarching goal of accommodating meaningful future research. We examine 417 journal articles (551 studies) published from 1962 to 2022 to extract important granular characteristics of the literature and to summarize the findings of the most influential CO contributions. We also report the results of two surveys of academic researchers and U.S. exporters and importers examining CO’s role in research and practice. Finally, we propose a theoretical lens, paradox theory, as a basis for considering and framing competing aspects of the CO ecosystem and recommend the use of multilevel modeling to link future studies to marketing strategy and performance outcomes, thus advancing CO research.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © Academy of International Business 2024. This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use (https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms), but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1057/s41267-023-00678-z. |
Keywords: | Country-of-origin, CO ecosystem, Literature review, Paradox theory , Multilevel modeling, International marketing |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 14 Nov 2023 15:49 |
Last Modified: | 20 Feb 2025 01:13 |
Status: | Published |
Publisher: | Springer Nature |
Identification Number: | 10.1057/s41267-023-00678-z |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:205223 |