Conner, M. orcid.org/0000-0002-6229-8143, Wilding, S. orcid.org/0000-0002-7977-7132 and Norman, P. orcid.org/0000-0002-5892-0470 (2023) Does Intention Strength Moderate the Intention–Health Behavior Relationship for Covid-19 Protection Behaviors? Annals of Behavioral Medicine. kaad062. ISSN 0883-6612
Abstract
Background and Purpose
The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict.
Methods
In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months.
Results
Intention strength was a significant moderator of the intention–behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance.
Conclusions
The present findings indicate that intention strength is a significant moderator of the intention–health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention–behavior relations are warranted.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2023. Published by Oxford University Press on behalf of the Society of Behavioral Medicine. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited. |
Keywords: | Behavioral intention, Intention strength, Temporal stability of intention, Intention–behavior gap, Goal priority, Goal conflict |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Psychology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 10 Nov 2023 15:40 |
Last Modified: | 10 Nov 2023 15:40 |
Published Version: | https://doi.org/10.1093/abm/kaad062 |
Status: | Published online |
Publisher: | Oxford University Press (OUP) |
Identification Number: | 10.1093/abm/kaad062 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:205124 |
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