Chan, S. orcid.org/0000-0002-4021-0032 (2023) Constructions of race in advertising archives: The “silent” Chinese minority. Alphaville: journal of film and screen media (25). pp. 104-114. ISSN 2009-4078
Abstract
What do historical representational imageries of the Chinese in television commercials tell us about Britain’s perceptions of this “silent” community? The power of advertising to distort reality and misrepresent “the Other” is well documented. This report addresses colonial constructions of race in advertising using historical archival evidence of the Chinese as a hidden ethnic minority community in Britain. The arguments, drawn from my doctoral thesis, emphasise the importance of archival analysis in historical research on race. In particular, cultural commodification of Chinese culture is evidenced by their depiction during 1960s television commercials for Guinness Export. These interrogations provide clues to how Chinese people and culture have been constructed onscreen, and the political and hegemonic influence of racial politics in Britain. The report also considers the methodological implications of archival holdings in contributing to our understanding of how and why race on screen advertising is produced, consumed, and reproduced.
Metadata
Item Type: | Article |
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Authors/Creators: | |
Copyright, Publisher and Additional Information: | © Sally Chan This article is published as Open Access under the terms of the Creative Commons Attribution-NonCommercial Licence (creativecommons.org/licenses/by-nc/4.0) which permits non-commercial use, distribution and reproduction provided the original work is cited. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 14 Sep 2023 10:25 |
Last Modified: | 14 Sep 2023 10:25 |
Published Version: | https://www.alphavillejournal.com/Issue25/HTML/Dos... |
Status: | Published |
Publisher: | University College Cork |
Identification Number: | 10.33178/alpha.25.07 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:203355 |