Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness

Papadopoulou, C. orcid.org/0000-0001-6131-3164, Vardarsuyu, M. orcid.org/0000-0002-7676-6294 and Oghazi, P. (2023) Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness. Journal of Business Research, 167. 114154. ISSN 0148-2963

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2023 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).

Dates:
  • Published: November 2023
  • Published (online): 19 July 2023
  • Accepted: 5 July 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 02 Aug 2023 12:55
Last Modified: 02 Aug 2023 12:56
Published Version: https://www.sciencedirect.com/science/article/pii/...
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.jbusres.2023.114154
Open Archives Initiative ID (OAI ID):

Export

Statistics