The imperative of communication signals in boosting business strategies of the bioplastic packaging industry

Baskoro, M.L., Tjahjono, B. orcid.org/0000-0001-7503-7500, Beltran, M. et al. (2 more authors) (2024) The imperative of communication signals in boosting business strategies of the bioplastic packaging industry. Business Strategy and the Environment, 33 (2). pp. 307-334. ISSN 0964-4733

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Item Type: Article
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© 2023 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited (https://creativecommons.org/licenses/by/4.0/).

Keywords: business strategy; communication; consumer adoption; signalling theory; sustainable packaging
Dates:
  • Published: February 2024
  • Published (online): 27 June 2023
  • Accepted: 4 June 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 04 Jul 2023 12:58
Last Modified: 04 Oct 2024 11:21
Status: Published
Publisher: Wiley
Refereed: Yes
Identification Number: 10.1002/bse.3490
Open Archives Initiative ID (OAI ID):

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