The New Virtuality:A Creative Website on the Disappearing Differences Between Real and Unreal

Our multimedia website project, “The New Virtuality”, explores the implications of highly realistic images that interact and socialise with human users, often seemingly “live” in real‑time. Created with imaging technologies such as holographic projection or virtual reality (VR) and usually boosted by AI and machine learning, we argue that these images present unprecedented directions in understanding how reality, liveness and presence are discerned and believed. Radically breaking down differences between real and unreal, they point to an era of blurred boundaries, dematerialization and limbic spaces which converges visual media with twenty-first century politics of dis/misinformation, post-truth and deep fakery. In this project, we discuss this era as “the new virtuality.”