Slimy tactics: the covert commercialisation of child-targeted content

Smith, S. orcid.org/0000-0003-0375-7327, Oates, C.J. orcid.org/0000-0001-8848-9178 and McLeay, F. orcid.org/0000-0001-6732-9589 (2024) Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing, 32 (3). pp. 304-316. ISSN 0965-254X

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Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2023 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

Keywords: Young consumers; embedded marketing; qualitative research; marketing to children; socially responsible marketing; video-sharing platforms; advertising literacy
Dates:
  • Published: April 2024
  • Published (online): 31 May 2023
  • Accepted: 22 May 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Funding Information:
Funder
Grant number
Economic and Social Research Council
2100329
Depositing User: Symplectic Sheffield
Date Deposited: 16 Jun 2023 11:39
Last Modified: 04 Oct 2024 12:07
Status: Published
Publisher: Informa UK Limited
Refereed: Yes
Identification Number: 10.1080/0965254x.2023.2218855
Open Archives Initiative ID (OAI ID):

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