Wells, Victoria orcid.org/0000-0003-1253-7297, Carrigan, Marylyn and Athwal, Navdeep (2023) Pandemic-Driven Consumer Behaviour:A Foraging Exploration. Marketing Theory. ISSN 1741-301X
Abstract
COVID-19 has had a profound effect on consumer behaviour. This conceptual piece uses foraging theory, extending and developing the foraging ecology of consumption model, to examine consumer behaviour in a pandemic. It is argued that a foraging interpretation of consumer behaviour is more relevant in situations where supply is uncertain, risks are enhanced and resourcefulness is important. The paper assesses the underlying mechanisms of behaviour change- objectives, currency and constraints – from a foraging perspective and examines their role in changing both patch (retail) choices and which items are consumed (prey choices). Additionally, the paper examines temporal and social challenges within the pandemic. The paper considers whether pandemic consumption behaviours will remain as threat levels subside and concludes with suggestions for future research.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2023 |
Keywords: | Foraging theory, Consumer, COVID-19, Pandemic, Currency, Fear, Hoarding, Constraints |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 25 Apr 2023 15:00 |
Last Modified: | 13 Dec 2024 00:11 |
Published Version: | https://doi.org/10.1177/14705931231175695 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1177/14705931231175695 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:198598 |
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Filename: 14705931231175695.pdf
Description: Pandemic-driven consumer behaviour: A foraging exploration
Licence: CC-BY 2.5