What We Do Know and Don’t Know about Marketing Communications on Mature Consumers

Yannopoulou, Natalia, Manika, Danae, Chandrasapth, Koblarp et al. (2 more authors) (2023) What We Do Know and Don’t Know about Marketing Communications on Mature Consumers. European Journal of Marketing. pp. 1969-1995. ISSN 0309-0566

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Item Type: Article
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Dates:
  • Published: 27 June 2023
  • Published (online): 19 May 2023
  • Accepted: 25 March 2023
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 28 Mar 2023 10:40
Last Modified: 30 Jan 2025 00:09
Published Version: https://doi.org/10.1108/EJM-12-2020-0906
Status: Published
Refereed: Yes
Identification Number: 10.1108/EJM-12-2020-0906
Open Archives Initiative ID (OAI ID):

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Filename: Accepted_PDF_Proof_EJM_Mature_Consumers.pdf

Description: Accepted PDF_Proof EJM Mature Consumers

Licence: CC-BY-NC 2.5

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