Márquez Reiter, Rosina, Cordeje-Manrique, Elizabeth and Cantarutti, Marina orcid.org/0000-0002-1490-3492 (2023) Toward a multimodal pragmatics analysis of ambulant vending on a Buenos Aires trainline. Journal of Pragmatics. pp. 122-142. ISSN 0378-2166
Abstract
This article examines the occupational practices of four ambulant vendors (AVs) over a 20-day period, as they board, occupy, and alight trains to make a living in the popular economy. It captures for the first time some of the multimodal communicative practices they deploy to present an engaging sales pitch, attempt to convert passengers into prospects and sustain their livelihoods on the move. A multimodal pragmatics analysis of their sales pitch as video-recorded by the AVs reveals three clear stages marked by body motion in alignment with other bodily and verbal activities to capture the audience as they zero in on the product attributes. The article highlights the dexterity and professionalism of these workers in combining different modalities to augment their presence and chances of securing sales as they navigate the challenges of the unequal working conditions they inhabit as captured from a novel first-person perspective.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | Funding Information: The study was possible thanks to an SRA International Development and Inclusive Innovation grant. (PI: R. Márquez Reiter) in collaboration with CITRA-CONICET-UMET. (Ethical clearance reference: Open University HREC/3291 Márquez Reiter 14/04/2021. Publisher Copyright: © 2023 The Author(s) |
Keywords: | Ambulant vending,Mobile setting,Multimodal pragmatics,Popular economy,Professionalism,Sales pitch |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Arts and Humanities (York) > Language and Linguistic Science (York) |
Depositing User: | Pure (York) |
Date Deposited: | 28 Mar 2023 10:40 |
Last Modified: | 16 Oct 2024 19:08 |
Published Version: | https://doi.org/10.1016/j.pragma.2022.10.003 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.pragma.2022.10.003 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:197774 |
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Description: Toward a multimodal pragmatics analysis of ambulant vending on a Buenos Aires trainline
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