Hirth, S orcid.org/0000-0002-6719-1214, Bürstmayr, T and Strüver, A (2022) Discourses of sustainability and imperial modes of food provision: agri-food-businesses and consumers in Germany. Agriculture and Human Values, 39 (2). pp. 573-588. ISSN 0889-048X
Abstract
It is widely accepted that overcoming the social-ecological crises we face requires major changes to the food system. However, opinions diverge on the question whether those ‘great efforts’ towards sustainability require systemic changes or merely systematic ones. Drawing upon Brand and Wissen’s concept of “imperial modes of living” (Rev Int Polit Econ 20:687–711, 2013; The imperial mode of living: everyday life and the ecological crisis of capitalism, Verso, London/New York, 2021), we ask whether the lively debates about sustainability and ‘ethical’ consumption among producers and consumers in Germany are far reaching enough to sufficiently reduce the imperial weight on the environment and other human and nonhuman animals. By combining discourse analysis of agri-food businesses’ sustainability reports with narrative consumer interviews, we examine understandings of sustainability in discourses concerning responsible food provision and shed light on how those discourses are inscribed in consumers’ everyday food practices. We adopt Ehgartner’s discursive frames of ‘consumer sovereignty’, ‘economic rationality’, and ‘stewardship’ to illustrate our findings, and add a fourth one of ‘legitimacy’. Constituting the conditions under which food-related themes become sustainability issues, these frames help businesses to (1) individualise the responsibility to enact changes, (2) tie efforts towards sustainability to financial profits, (3) subject people and nature to the combination of care and control, and (4) convey legitimacy through scientific authority. We discuss how these frames, mirrored in some consumer narratives, work to sideline deeper engagement with ecological sustainability and social justice, and how they brush aside the desires of some ostensibly ‘sovereign’ consumers to overcome imperial modes of food provision through much more far reaching, systemic changes. Finally, we reflect on possible paths towards a de-imperialised food system.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2021. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
Keywords: | Imperial modes of living; Food sustainability; Discourse analysis; Governmentality; Everyday practices |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Earth and Environment (Leeds) > Sustainability Research Institute (SRI) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 21 Feb 2023 15:51 |
Last Modified: | 21 Feb 2023 15:51 |
Status: | Published |
Publisher: | Springer |
Identification Number: | 10.1007/s10460-021-10269-z |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:196157 |