Intermediaries in the online advertising market

D’Annunzio, A. and Russo, A. orcid.org/0000-0002-8837-1265 (2024) Intermediaries in the online advertising market. Marketing Science, 43 (1). ISSN 0732-2399

Abstract

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Item Type: Article
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Copyright, Publisher and Additional Information:

© 2023 INFORMS. This is an author-produced version of a paper subsequently published in Marketing Science. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: online advertising; intermediary; multi-homing; privacy; transparency
Dates:
  • Published: January 2024
  • Published (online): 31 March 2023
  • Accepted: 1 January 2023
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Economics (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 24 Jan 2023 14:07
Last Modified: 02 Oct 2024 16:13
Status: Published
Publisher: Institute for Operations Research and Management Sciences
Refereed: Yes
Identification Number: 10.1287/mksc.2023.1435
Open Archives Initiative ID (OAI ID):

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