Metaverse marketing: how the metaverse will shape the future of consumer research and practice

Dwivedi, Y.K., Hughes, L., Wang, Y. orcid.org/0000-0003-1575-0245 et al. (25 more authors) (2023) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40 (4). pp. 750-776. ISSN 0742-6046

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Dwivedi, Y.K.
  • Hughes, L.
  • Wang, Y. ORCID logo https://orcid.org/0000-0003-1575-0245
  • Alalwan, A.A.
  • Ahn, S.J.G.
  • Balakrishnan, J.
  • Barta, S.
  • Belk, R.
  • Buhalis, D.
  • Dutot, V.
  • Felix, R.
  • Filieri, R.
  • Flavián, C.
  • Gustafsson, A.
  • Hinsch, C.
  • Hollensen, S.
  • Jain, V.
  • Kim, J.
  • Krishen, A.S.
  • Lartey, J.O.
  • Pandey, N.
  • Ribeiro‐Navarrete, S.
  • Raman, R.
  • Rauschnabel, P.A.
  • Sharma, A.
  • Sigala, M.
  • Veloutsou, C.
  • Wirtz, J.
Copyright, Publisher and Additional Information:

© 2022 The Authors. Psychology & Marketing published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes (https://creativecommons.org/licenses/by-nc/4.0/).

Keywords: augmented reality; avatars; consumer behaviour; extended reality; marketing; Metaverse; second life; virtual reality; virtual world
Dates:
  • Published: April 2023
  • Published (online): 16 December 2022
  • Accepted: 21 November 2022
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 20 Dec 2022 15:57
Last Modified: 27 Sep 2024 01:30
Status: Published
Publisher: Wiley
Refereed: Yes
Identification Number: 10.1002/mar.21767
Open Archives Initiative ID (OAI ID):

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