Madrid-Morales, D. orcid.org/0000-0002-1522-5857 and Wasserman, H. (2022) How effective are Chinese media in shaping audiences’ attitudes towards China? A survey analysis in Kenya, Nigeria, and South Africa. Online Media and Global Communication, 1 (4). pp. 671-696.
Abstract
Purpose
This paper measures how often audiences in Kenya, Nigeria and South Africa consume Chinese media, and investigates whether a positive relationship exists between the consumption of English language Chinese media and attitudes towards China.
Method
We analyze three waves of survey data collected in 2017/2018, 2020 and 2021 (N = 5876) in Kenya, Nigeria, and South Africa.
Findings
We show that, while Chinese State-owned news media have a growing but limited following, the minority of media users who report getting news from Chinese media have better attitudes towards China than those who don’t.
Implications
Our findings suggest that Beijing’s external communication activities might have the potential to fulfil Beijing’s goal of improving the country’s image overseas, provided that media reached a wider audience.
Value
The paper overcomes the limitations of previous studies on the reception of Chinese external communication practices in Africa (i.e., small sample sizes, failure to differentiate between increased presence and increased impact, and use of indirect rather direct measures of media use to infer possible effects on public opinion).
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Authors. This is an Open Access article distributed under the terms of the Creative Commons Attribution Licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
Keywords: | Africa; attitudes; CGTN; China Daily; CRI; media; telecommunications; Sino-African relations; Xinhua |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Journalism Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Dec 2022 11:07 |
Last Modified: | 26 Sep 2024 10:28 |
Status: | Published |
Publisher: | Walter de Gruyter GmbH |
Refereed: | Yes |
Identification Number: | 10.1515/omgc-2022-0047 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:194482 |