Jones, Ian Geoffrey orcid.org/0000-0002-6967-974X, Wong, Nicholas, Herrero, Marta et al. (1 more author) (2022) Bourdieusian Capital Conversion During Crises of Socio-Political Legitimacy:Sponsorship of the Arts by Barclays Bank, 1972 to 1987. Business History. ISSN 0007-6791
Abstract
This paper advances our understanding of how organisations engage in the process of Bourdieusian capital conversion during crises of socio-political legitimacy. We do so by analysing the arts sponsorship strategies of Barclays between 1972 and 1987. During this period Barclays faced numerous challenges to its organizational legitimacy as a result of its continued dealings in apartheid South Africa and its ability to generate extraordinary profits despite general economic malaise in Britain. As a response, Barclays increased its sponsorship of the arts, exchanging its substantial economic capital for the symbolic capital associated with high-status arts institutions. We identify the forces that facilitated and inhibited these capital exchanges and how they affected Barclays’ sponsorship strategies. This paper will be of interest to Bourdieusian scholars interested in capital exchange, to business historians interested in banking in Britain during the 1970s and 1980s, and researchers interested in the evolution of corporate sponsorship and philanthropy.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Author(s). |
Keywords: | Barclays bank,Bourdieu,arts sponsorship,socio-political legitimacy,corporate sponsorship,South Africa,Royal Shakespeare Company |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School The University of York > Faculty of Arts and Humanities (York) > Theatre, Film, TV and Interactive Media (York) |
Depositing User: | Pure (York) |
Date Deposited: | 25 Nov 2022 10:00 |
Last Modified: | 08 Feb 2025 00:48 |
Published Version: | https://doi.org/10.1080/00076791.2022.2151587 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1080/00076791.2022.2151587 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:193740 |
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Description: Bourdieusian capital conversion during crises of socio political legitimacy Sponsorship of the arts by Barclays Bank 1972 to 1987
Licence: CC-BY 2.5