Li, S. orcid.org/0000-0002-0147-8888, Peng, G., Xing, F. et al. (2 more authors) (2021) Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider. Industrial Marketing Management, 98. pp. 105-114. ISSN 0019-8501
Abstract
This research explores the interactive role of supplier, customer and technology company in business-to-business (B2B) marketing when they develop and use industrial artificial intelligence (AI). From a value co-creation perspective and following a service-dominant logic, this study aims to identify essential value types that are created collaboratively by B2B professionals (namely suppliers, customers and AI providers), and critical capabilities that contribute to their value co-creation practices. Nineteen in-depth semi-structured interviews were conducted with three groups of B2B stakeholders in six companies that involved in an industrial AI development and usage project. The data was then analysed using a thematic analysis approach. The results of this research contain a categorisation of four value types and three sets of capabilities, together with the interrelationships between them. This study contributes to the literature of value co-creation, information system and B2B marketing by bridging these three disciplines within the context of industrial AI development and usage.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier Inc. This is an author produced version of a paper subsequently published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). |
Keywords: | Industrial AI; B2B marketing; Value co-creation; Value type; Capability |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield) The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 03 Nov 2022 11:55 |
Last Modified: | 16 Aug 2023 00:13 |
Status: | Published |
Publisher: | Elsevier BV |
Refereed: | Yes |
Identification Number: | 10.1016/j.indmarman.2021.07.015 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:192916 |
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Filename: IMM_Manuscript_Submission_Accepted_Version_.pdf
Licence: CC-BY-NC-ND 4.0