An, Z orcid.org/0000-0003-2577-761X, Heinen, E and Watling, D orcid.org/0000-0002-6193-9121 (2022) Multimodal travel behaviour, attitudes, and cognitive dissonance. Transportation Research Part F: Traffic Psychology and Behaviour, 91. pp. 260-273. ISSN 1369-8478
Abstract
Multimodal travel behaviour, also termed multimodality, refers to as the phenomenon of an individual using more than one mode of transport in a given period. Studies indicate that encouraging multimodality may provide a solution to induce modal shifts towards sustainable transport. In this research, we investigate the distribution of mode-specific attitudes and attitude-mode use incompatibilities across clusters and levels of multimodality using the Netherlands Mobility Panel. We find that the most positive attitude does not necessarily correspond to the mode with the highest level of use. Attitudes towards car use are most positive, independent of the cluster membership and levels of multimodality. We also find that multimodal public transport users (compared with car-dominant users) and those with a higher level of multimodality are more likely to be attitudinally incompatible with frequently-used modes and the composition of their existing mode sets of travelling. This suggests that multimodal individuals may tend to experience cognitive dissonance with their mode use. Our findings also help uncover the psychological mechanism underlying a recent important finding that multimodal individuals are inclined to change their mode use patterns over time.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Author(s). This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
Keywords: | Multimodal travel behaviour; Multimodality; Attitude; Cognitive dissonance; Travel behaviour change |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) > ITS: Sustainable Transport Policy (Leeds) The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) > ITS: Spatial Modelling and Dynamics (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Oct 2022 11:16 |
Last Modified: | 28 Oct 2022 11:16 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.trf.2022.10.007 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:192374 |
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