Waehning, Nadine, Cui, Charles Chi, Cabras, Ignazio et al. (1 more author) (2022) How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending. Event Management. pp. 1549-1563. ISSN 1943-4308
Abstract
This paper investigates the influence of motivational goals such as variety seeking and social consumption on consumers’ patronage and spending at craft beer festivals. In doing so, we develop and test a number of hypotheses by examining information collected via means of a survey questionnaire proposed in 2017 to visitors of a large beer festival in the UK. Findings of our analysis unveil how cognitive engagement affects individuals’ behavior with regard to responding to and financially engage with beer festivals. Results also identify cognitive engagement as an important mediator of the effects related to variety-seeking and social consumption. From a managerial perspective, findings reveal important attributes affecting consumers’ drivers towards craft beers, contributing to understand which dimension of consumer engagement influence their behaviors. Overall, the study provides fresh empirical evidence in terms of identifying and recognizing consumers’ behaviors with regard to defining future trends in the craft beer sector.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 Cognizant, LLC. Uploaded with permission of the publisher/copyright holder. Further copying may not be permitted; contact the publisher for details |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 14 Oct 2022 13:30 |
Last Modified: | 02 Apr 2025 23:23 |
Published Version: | https://doi.org/10.3727/152599522X16419948391087 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.3727/152599522X16419948391087 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:192133 |
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Filename: EM_26_7_pp._1549_1563.pdf
Description: How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending