CSR communication and international marketing: Insights from the COVID-19 pandemic

Farmaki, A., Hadjielias, E., Olya, H. orcid.org/0000-0002-0360-0744 et al. (2 more authors) (2023) CSR communication and international marketing: Insights from the COVID-19 pandemic. International Marketing Review, 40 (5). pp. 1071-1111. ISSN 0265-1335

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Item Type: Article
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© 2022 Emerald Publishing Limited. This is an author-produced version of a paper subsequently published in International Marketing Review. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes.

Keywords: CSR communication; International marketing; COVID-19 pandemic; Crises; Twitter; Content analysis
Dates:
  • Published: 12 December 2023
  • Published (online): 15 September 2022
  • Accepted: 30 August 2022
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 15 Sep 2022 14:57
Last Modified: 17 Jul 2024 10:27
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: 10.1108/imr-12-2021-0375
Open Archives Initiative ID (OAI ID):

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