Giannetti, V orcid.org/0000-0001-5703-789X and Chen, J orcid.org/0000-0003-1162-1438 (2023) An Investigation of the Impact of Black Male and Female Actors on U.S. Movies’ Box-Office across Countries. Marketing Letters, 34. pp. 269-291. ISSN 0923-0645
Abstract
Globalization has resulted in an environment in which foreign markets constitute a large portion of new product sales. This is particularly the case in the movie industry. The movie industry is also pressured to increase the representation of ethnic minorities, especially in casting choices. We investigate how Black (1) male and (2) female actors affect the country-level international box-office of 788 US movies released in 2012–2019. The results show that Black male (female) actors increase (decrease) a movie’s box-office in a given country. Extending developments in the literature on intergroup contact, we examine how these effects are moderated by (a) actors’ star power, (b) the number of releases prior to release in the country, (c) the time-lag between worldwide release and release in the country, and (d) whether the country is emerging (vs. developed).
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
Keywords: | Movie industry; Ethnic minorities; Representation; Intersectionality; Intergroup contact; New products |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 26 Aug 2022 12:24 |
Last Modified: | 27 Jul 2023 13:29 |
Published Version: | https://link.springer.com/article/10.1007/s11002-0... |
Status: | Published |
Publisher: | Springer |
Identification Number: | 10.1007/s11002-022-09647-2 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:190361 |