Stafford, T. orcid.org/0000-0002-8089-9479 and Grimes, A. (2012) Memory enhances the mere exposure effect. Psychology & Marketing, 29 (12). pp. 995-1003. ISSN 0742-6046
Abstract
The fact of having already encountered something encourages future preference, a phenomenon known as the mere exposure effect (MEE). There is a widely accepted view that recognition inhibits the MEE. Here this view is contested and the generality of the findings upon which it is based questioned. New evidence is presented from a systematic investigation of the moderating influence of recognition memory on the MEE, using brand logo stimuli and methods that make the results directly applicable to marketing practice. It is shown that recognition, whether correct or mistaken, enhances, rather than inhibits, the likelihood of preference.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2012 Wiley Periodicals, Inc. |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield) The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 13 Jul 2022 10:44 |
Last Modified: | 13 Jul 2022 10:44 |
Status: | Published |
Publisher: | Wiley |
Refereed: | Yes |
Identification Number: | 10.1002/mar.20581 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:189017 |