Padgett, RC orcid.org/0000-0002-6957-6097 and Donald, WE (2023) Enhancing self-perceived employability via a curriculum intervention: a case of “The global marketing professional” module. Higher Education, Skills and Work-based Learning, 13 (1). pp. 22-35. ISSN 2042-3896
Abstract
Purpose
Drawing on human capital and sustainable career theory, this paper aims to explore university students' views regarding their self-perceived employability following participation in a mandatory module titled “The Global Marketing Professional”.
Design/methodology/approach
Overall, 80 students studying a full-time postgraduate master's degree in international marketing management at a northern Russell Group university participated in a two-wave study by completing a questionnaire during Weeks 1 and 9 of the module in the 2021/2022 academic year. Descriptive statistics, paired samples t-tests and quantitative content analysis were subsequently applied to the data set.
Findings
Students' confidence in their self-perceived employability rose from 37.5% to 92.5%. This was supported by the paired samples t-tests’ findings of increases at the item and composite scale levels. The quantitative content analysis found benefits of the module to include increased confidence, interactive classes, skills development, knowledge of the recruitment process, CV development, proactive career ownership, interview guidance and networking. Suggestions for improvement included increasing the amount of lecture time provided, increased accessibility via subtitles and opportunities for real-world experience.
Originality/value
The contribution comes via the advancement of human capital and sustainable career theory by identifying empirically informed strategies for enhancing students' self-perceived employability within the university curriculum. Implications subsequently extend to universities, organisations and national economies.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022, Emerald Publishing Limited. This is an author produced version of an article published in Higher Education, Skills and Work-based Learning. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Sustainable careers, human capital, self-perceived employability, career guidance |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Jul 2022 15:33 |
Last Modified: | 22 Mar 2024 14:17 |
Status: | Published |
Publisher: | Emerald |
Identification Number: | 10.1108/HESWBL-03-2022-0073 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:189002 |