Being creative under the Covid-19 pandemic crisis: The role of effective inter-organizational relationship management

Leonidou, LC, Aykol, B, Fotiadis, TA et al. (2 more authors) (2023) Being creative under the Covid-19 pandemic crisis: The role of effective inter-organizational relationship management. International Marketing Review, 40 (5). pp. 981-1011. ISSN 0265-1335

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Leonidou, LC
  • Aykol, B
  • Fotiadis, TA
  • Marinova, S
  • Christodoulides, P
Copyright, Publisher and Additional Information:

© 2022, Emerald Publishing Limited. This is an author produced version of an article, published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Covid-19 Pandemic; Crisis management; Inter-partner creativity
Dates:
  • Published: 12 December 2023
  • Published (online): 15 July 2022
  • Accepted: 2 June 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 15 Jun 2022 14:51
Last Modified: 21 May 2024 14:04
Status: Published
Publisher: Emerald
Identification Number: 10.1108/IMR-01-2022-0016
Open Archives Initiative ID (OAI ID):

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