Hutchings, SC, Cha, W, Dunshea, FR orcid.org/0000-0003-3998-1240 et al. (2 more authors) (2022) Understanding dominance: The effect of changing the definition of dominance when using TDS with consumers. Journal of Sensory Studies, 37 (4). e12750. ISSN 0887-8250
Abstract
Temporal dominance of sensations (TDS) is a widely used method to assess dynamic sensory perception. While TDS has been studied more extensively with trained panels, there is growing interest in testing the method with consumers. However, little is known about how consumers interpret the notion of “dominance” to decide which attribute they should select at a given point in time. This study investigated the effect of a changing definition of dominance on TDS results. Consumers, all of who had never undertaken a TDS test before, were recruited in three separate groups where they were briefly trained on TDS where dominance was defined as either: (a) most attention-catching sensation (TDS session), (b) most intense sensation (TIS session), or (c) most changing sensation (TCS session). Results showed that TDS curves were similar between all three sessions, suggesting that consumers’ TDS results are only marginally influenced by the definition of dominance.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Authors. Journal of Sensory Studies published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Biological Sciences (Leeds) > School of Biology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 27 May 2022 15:12 |
Last Modified: | 25 Jun 2023 22:59 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1111/joss.12750 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:187372 |