The role of social projection in consumers’ commonness fallacy

Basu, S orcid.org/0000-0002-4457-4247, Zhu, J and Savani, K (2022) The role of social projection in consumers’ commonness fallacy. Psychology and Marketing, 39 (9). pp. 1698-1705. ISSN 0742-6046

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2022 The Authors. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: commonness fallacy, false consensus, heuristics, social projection
Dates:
  • Published: 1 August 2022
  • Published (online): 10 June 2022
  • Accepted: 23 May 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 27 May 2022 13:43
Last Modified: 16 Feb 2023 21:44
Status: Published
Publisher: Wiley
Identification Number: 10.1002/mar.21693
Open Archives Initiative ID (OAI ID):

Export

Statistics