Riva, F orcid.org/0000-0002-1922-5942, Magrizos, S, Rubel, MRB et al. (1 more author) (2022) Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment, 31 (7). pp. 2807-2819. ISSN 0964-4733
Abstract
Adopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize green perceived quality as sending internal and external cues which help consumers form judgments about product quality and perceived value. Based on a survey of 280 restaurant customers, we hypothesize and report a positive and significant influence of both green consumerism and green perceived value on customer revisit intention. Further, the results confirm the moderating role of green perceived quality. From a practical point of view, managers interested in benefiting from the green practices of their restaurants should focus on increasing their customers' evaluation and overall judgment of the environmental quality of both their food and services.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. |
Keywords: | generation Y, green consumerism, green perceived quality, green perceived value, restaurant,revisit intention, sustainable consumption |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 21 Apr 2022 16:36 |
Last Modified: | 25 Jun 2023 22:57 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/bse.3048 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:185914 |