Williams, Christopher and Steriu, Ruxandra (2022) MNE market entry and social investment in battle-weary countries:evidence from Heineken. Journal of World Business. 101342. ISSN 1090-9516
Abstract
To contribute to our understanding of MNE strategy in battle-weary countries, we explore the case of Heineken as it entered and made social investments in these countries prior to 2020. In a first analysis we explore links between host country violence and entry strategy. In a second analysis we compare post-entry social investment in an improving context (Ethiopia) with a worsening context of violence (Myanmar). The case helps to integrate various streams of international business literature pertaining to strategy in conflict zones. It underlines the need to consider violence, entry strategy and subsequent social investment in the same analytical frame.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Keywords: | Market entry strategy,violent conflict,social investment,Heineken,Ethiopia,Myanmar |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 12 Apr 2022 14:40 |
Last Modified: | 13 Dec 2024 00:10 |
Published Version: | https://doi.org/10.1016/j.jwb.2022.101342 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.jwb.2022.101342 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:185673 |
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Description: Conflict FDI Heineken 14 FEB 2022 - ACCEPTED
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