Hoque, MT, Nath, P, Ahammad, MF orcid.org/0000-0003-0271-2223 et al. (2 more authors) (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1007-1023. ISSN 0148-2963
Abstract
Using the Resource Based View and Dynamic Capability theoretical lenses, this paper provides such a strategic treatise in exploring how the underlying dimensions of DMC can be understood within a higher-order DMC strategy and the influence of the latter upon the export performance of firms from an emerging market. The empirical findings drawn from a sample of 315 exporters representing eight industries from Bangladesh show that the DMC is a second-order latent construct consisting of four marketing capabilities: proactive market orientation, brand management capability, new product development capability, and customer relationship management capability. Additionally, this study identified three clusters of firms and showed that, among them, enthusiastic embracers—which are characterized by high levels of activity across marketing capabilities, such as proactive market orientation and brand management capability—achieve better performance.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2022 Elsevier Inc. All rights reserved. This is an author produced version of an article published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Resource Based View; Dynamic capability; Dynamic marketing capability; Export; Firm performance; Emerging market; Strategic Configuration |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 18 Mar 2022 12:23 |
Last Modified: | 24 Aug 2023 00:13 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2022.02.011 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:184734 |
Download
Filename: Hoque et al (2022) Dynamic Marketing Capability_AAM.pdf
Licence: CC-BY-NC-ND 4.0