The impact of brand communities on public and private brand loyalty: A field study in professional sports

Mills, M orcid.org/0000-0002-7297-5435, Oghazi, P, Hultman, M et al. (1 more author) (2022) The impact of brand communities on public and private brand loyalty: A field study in professional sports. Journal of Business Research, 144. pp. 1077-1086. ISSN 0148-2963

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Item Type: Article
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© 2022 The Author(s). Published by Elsevier Inc. This is an open access article under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0)

Keywords: Brand community; Brand identification; Brand loyalty; Public loyalty; Private loyalty
Dates:
  • Published: 1 May 2022
  • Published (online): 24 February 2022
  • Accepted: 15 February 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 07 Mar 2022 12:38
Last Modified: 25 Jun 2023 22:55
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.jbusres.2022.02.056
Open Archives Initiative ID (OAI ID):

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