Green growth & sustainability transition through information. Are the greener better informed? Evidence from European SMEs.

The European Green Deal along with directives promoting Circular Economy support sustainability transition and foster green growth through developing appropriate funding. However, information on how to access such funding affects firms' decision to expand their business strategy. This paper investigates the effect of information about financing tools on the adoption of Circular Economy business activities by exploring whether the better-informed firms are ‘greener’ and what influences such decision through a switching endogenous regressor model to account for endogeneity and selectivity bias. Data on European SMEs is combined with country-specific characteristics and econometric results indicate that better informed firms are by 65 percentage points more likely to adopt an activity promoting Circular Economy, highlighting that awareness about funding tools is crucial for sustainability transition. Evidence advocates for mainstreaming information regarding funding sources to pave the way towards green growth. A rebound effect regarding the use of renewables is observed whilst evidence points towards the rejection of Porter Hypothesis. Policy makers should target in fostering a greener business environment for the firms that engage in Circular Economy practices through increased information on funding options. Findings are also pertinent to the ongoing discussion and policy agenda around acceleration of the transition to a greener European Economy.