Unbundling the Brand:Differentiation and the Law in the Brazilian South American Tea Industry

Da Silva Lopes, Teresa orcid.org/0000-0002-6944-414X, Dourado, Bruna and Santos de Souza, Elizabeth (2022) Unbundling the Brand:Differentiation and the Law in the Brazilian South American Tea Industry. Business History. ISSN 0007-6791

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

© 2022 The Author(s)

Keywords: Modern brand,Proto brand,born international’ industry,South American Tea Industry,Brazil, Argentina,differentiation strategies,protection of intellectual property,internationalization,protectionism
Dates:
  • Accepted: 26 January 2022
  • Published (online): 21 February 2022
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Funding Information:
Funder
Grant number
THE BRITISH ACADEMY
UNSPECIFIED
Depositing User: Pure (York)
Date Deposited: 26 Jan 2022 15:00
Last Modified: 02 Apr 2025 23:23
Published Version: https://doi.org/10.1080/00076791.2022.2036130
Status: Published online
Refereed: Yes
Identification Number: 10.1080/00076791.2022.2036130
Open Archives Initiative ID (OAI ID):

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Filename: 00076791.2022.pdf

Description: Unbundling the brand: Differentiation and the law in the Brazilian South American tea industry

Licence: CC-BY-NC-ND 2.5

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