International Business in an Accelerated VUCA World: Trends, Disruptions, and Coping Strategies

It is clear that the current business environment has changed fundamentally over the past several years. Major transformations were well underway prior to the global pandemic, but the latter and the ensuing global recession made the business landscape even more extraordinary. This paper discusses the new realities which define the contemporary global economy and provides insights into the changing nature of cross-border business. Specifically, we examine some of the short and long-term trends and disruptions that impact business. We also explore potential coping mechanisms and strategies that can help business thrive in this new environment.