Brand Post Popularity on Social Media:A Systematic Literature Review

Robson, Sebastian, Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Kaur, Avneet (2022) Brand Post Popularity on Social Media:A Systematic Literature Review. In: The 16th International Conference on Ubiquitous Information Management and Communication:IMCOM 2022. The 16th International Conference on Ubiquitous Information Management and Communication, 03-05 Jan 2022 IEEE

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Item Type: Proceedings Paper
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Keywords: brand post popularity,digital branding,digital marketing,Facebook,Instagran,research agenda,social media,social media marketing,TikTok,Twitter
Dates:
  • Published: 10 March 2022
  • Accepted: 17 October 2021
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 05 Jan 2022 10:20
Last Modified: 20 Dec 2024 00:06
Published Version: https://doi.org/10.1109/IMCOM53663.2022.9721784
Status: Published
Publisher: IEEE
Identification Number: 10.1109/IMCOM53663.2022.9721784
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Filename: IMCOM_brand_posts_SLR_R1.pdf

Description: IMCOM brand posts SLR R1

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