Wilding, S orcid.org/0000-0002-7977-7132, O’Connor, DB and Conner, M orcid.org/0000-0002-6229-8143 (2022) Financial incentives for bowel cancer screening: Results from a mixed methods study in the United Kingdom. British Journal of Health Psychology, 27 (3). pp. 741-755. ISSN 1359-107X
Abstract
Objectives
The purpose of bowel cancer screening is to test for signs of cancer before symptoms develop. Financial incentives are one potential method to increase participation rates. Few studies have tested incentives in relation to bowel screening in the United Kingdom (UK). The current research explored reactions to different financial incentives to participate in population-level bowel cancer screening in a UK sample.
Design
An online mixed methods study. Recruitment was via a study recruitment website (https://prolific.ac/).
Methods
499 participants (aged 60–74 years) completed a survey on invitations for population-level bowel cancer screening using different levels of financial incentives.
Result
Respondents were generally positive about the use of financial incentives. A £10 voucher was most frequently selected as the appropriate amount to incentivise screening participation. The current invitation method with no voucher was judged to be most acceptable but suggested to produce the lowest likelihood of others participating. Offering a £10 voucher that the NHS would not be charged for if not used was the second most acceptable invitation method. There were few differences between invitation methods on own perceived likelihood of participation in bowel screening. Offering a £10 voucher was seen as leading to the greatest likelihood of others participating in bowel screening. Findings were largely unaffected by participant demographics.
Conclusion
The use of small financial incentives to increase bowel cancer screening uptake was generally well received. Impacts of incentives on actual bowel screening rates in UK samples need to be established in the light of the current findings.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2021 The Authors. British Journal of Health Psychology published by John Wiley & Sons Ltd on behalf of British Psychological Society. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. |
Keywords: | financial incentives; bowel cancer screening; financial incentives in bowel cancer screening; screening uptake |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Psychology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 05 Jan 2022 11:22 |
Last Modified: | 25 Jun 2023 22:51 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1111/bjhp.12570 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:181811 |