The effects of activating a “baby brain” stereotype on pregnant women’s cognitive functioning

Throughout pregnancy and into the immediate postpartum period, women are generally perceived to be incompetent, stressed, and forgetful. However, the neuropsychological “baby brain” literature remains unclear and contradictory. Across two studies, we provide the first experimental tests of whether perceived cognitive impairment in pregnancy can be explained by stereotype threat theory, which proposes that awareness of negative stereotypes about one’s ingroup can harm performance. In Study 1 (N = 364), we tested stereotype threat effects in a 2 (stereotype threat versus no threat) × 3 (pregnant women versus new mothers versus never-pregnant female control) design. We observed a main effect of group on memory performance (pregnant women and new mothers performed worse than controls), but no other main or interactive effects. Study 2 (N = 409) aimed to extend these research questions with mathematics ability, memory, and attention as the dependent variables. Again, we found that a stereotype threat manipulation did not impair pregnant women and new mothers’ cognitive performance, nor was there any interactive effects. Groups also did not differ in their performance. We discuss these results in the context of stereotype threat mechanisms, calling into question whether a stereotype threat paradigm can be applied effectively to pregnancy-related stereotypes. This work has implications for the advancement of stereotype threat as a theory and contributes to the reappraisal of the utility of stereotype threat as a way of understanding how stereotypes affect performance.