Sit, K.J., Ballantyne, E. orcid.org/0000-0003-4665-0941 and Gorst, J. (2022) Profiling shoppers’ coping behaviours during a pandemic crisis : a regulatory focus perspective. Journal of Retailing and Consumer Services, 64. 102811. ISSN 0969-6989
Abstract
Using the regulatory-focus theory (i.e. promotion- and prevention-focused concepts), the research investigates shoppers' positive/negative coping behaviours and segmentation linked to COVID-19. Supported by an online survey with 213 shoppers conducted after the first national lockdown (March 2020), factor analysis identified a set of four shopping factors meaningful to profile shoppers’ coping behaviours and segmentation. Positive coping is represented by quality-, price- and brand-focused shopping factors, whereas negative coping is represented by store-focused. The resultant three shopper segments are known as the mindful shopper (positive and negative coping), and the indulgent and the optimal shoppers (more positive coping).
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier Ltd. This is an author produced version of a paper subsequently published in JOURNAL. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). |
Keywords: | Pandemic crisis; Shopper behaviour; Regulatory-focus theory; Segmentation; Retail strategy |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 19 Oct 2021 10:21 |
Last Modified: | 18 Apr 2023 00:13 |
Status: | Published |
Publisher: | Elsevier |
Refereed: | Yes |
Identification Number: | 10.1016/j.jretconser.2021.102811 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:179397 |
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