Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co-creation

Roberts, Deborah orcid.org/0000-0002-5115-3459, Ko, Gui Han, Perks, Helen et al. (1 more author) (2021) Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co-creation. British Journal of Management. ISSN 1467-8551

Abstract

Metadata

Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details

Keywords: Effectuation,C0-CREATION
Dates:
  • Published (online): 5 October 2021
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 06 Oct 2021 07:40
Last Modified: 20 Feb 2025 00:09
Status: Published online
Refereed: Yes
Open Archives Initiative ID (OAI ID):

Download

Filename: Ko_et_al_2021_Effectuation_Logic_and_Early_Innovation_Success_The_Moderating_Effect_of_Customer_Co_creation_Pre_pub_version.pdf

Description: Ko et al 2021 Effectuation Logic and Early Innovation Success The Moderating Effect of Customer Co-creation Pre-pub version

Export

Statistics