Consumer authenticity seeking: conceptualization, measurement, and contingent effects

Bartsch, F, Zeugner-Roth, KP and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2022) Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50 (2). pp. 296-323. ISSN 0092-0703

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Item Type: Article
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© Academy of Marketing Science 2021. This is an author produced version of an article, published in Journal of the Academy of Marketing Science. Uploaded in accordance with the publisher's self-archiving policy.

Dates:
  • Published: March 2022
  • Published (online): 4 November 2021
  • Accepted: 19 September 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 21 Sep 2021 11:16
Last Modified: 04 Nov 2022 01:13
Status: Published
Publisher: Springer Verlag
Identification Number: 10.1007/s11747-021-00813-y
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