Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain

O'Hagan, L. orcid.org/0000-0001-5554-4492 (2021) Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain. Journal of Historical Research in Marketing, 13 (3/4). pp. 161-187. ISSN 1755-750X

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Item Type: Article
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Copyright, Publisher and Additional Information:

© 2021, Lauren Alex O’ Hagan. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Keywords: Marketing history; Public health; Misinformation; Great Britain; Advertisements; Spanish flu
Dates:
  • Published: 18 November 2021
  • Published (online): 27 September 2021
  • Accepted: 29 August 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Sociological Studies (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 07 Sep 2021 14:04
Last Modified: 10 Mar 2022 17:17
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: 10.1108/JHRM-12-2020-0058
Open Archives Initiative ID (OAI ID):

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