Giraud, E. (2015) Subjectivity 2.0 : digital technologies, participatory media and communicative capitalism. Subjectivity, 8 (2). pp. 124-146. ISSN 1755-6341
Abstract
Drawing on observations and focus group material from pervasive drama project, The Memory Dealer, this article explores both the dynamics and the limitations of existing models of digital subjectivity. It interrogates, in particular, constructions of the digital subject within critical internet studies, focusing on the work of Jodi Dean. This model of subjectivity argues that participatory digital media are a conduit through which the subject is ‘captured’ and shaped to suit the needs of capital. It is suggested here, however, that framing subjective engagements with technology as inevitably being relations of capture, is dangerous in foreclosing scope for resistance and inter-subjective political action. The article ultimately argues that there is a need to reconceptualise the digital subject away from models of capture and towards a more situated, material analysis of the affordances enabled by subjective entanglements with technology.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2015 Macmillan Publishers Ltd. This is an author-produced version of a paper subsequently published in Subjectivity. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Digital media; social media; pervasive drama; communicative capitalism; drive; digital subjectivity |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Sociological Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 27 Jul 2021 09:23 |
Last Modified: | 27 Jul 2021 09:23 |
Status: | Published |
Publisher: | Springer Nature |
Refereed: | Yes |
Identification Number: | 10.1057/sub.2015.5 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:176546 |