Bittner, EP, Ashman, H, van Barneveld, RJ et al. (4 more authors) (2021) Qualitative assessment of value in Australian pork across cultures. Animal Production Science, 62 (12). pp. 1181-1191. ISSN 1836-0939
Abstract
Context: The Australian pork industry would benefit greatly from further development of export markets across Asia, but due to the small size of the Australian industry and cultural differences between Asia and the West, further insight into research is required for premium product development.
Aims: Qualitatively assess value in Australian pork across Australian and Chinese consumer groups to investigate perceived differences in cultural attitudes to pork.
Methods: Qualitative multivariate analysis (QMA).
Key results: Australian and Chinese opinions of Australian pork products, meat and offal, and farming systems differed significantly. Australian consumers desired expert opinion, traditional meat cuts with minimal packaging, and small-scale production with superior animal welfare. Chinese consumers wanted clean, healthy and versatile products, with consistent quality, without concerns around animal welfare.
Conclusions: The compatibility of the markets and consumer preferences show great promise for Australian pork holding value in the eyes of Chinese consumers,
Implications: Results offer insight for future product development for export and targeted domestic markets. Findings will also enable future quantitative research efforts to be more targeted and specific.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This item is protected by copyright. This is an author produced version of an article, published in Animal Production Science. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | consumers, consumer perception, marketing, meat quality, packaging, pork, qualitative research, Qualitative Multivariate Analysis |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Biological Sciences (Leeds) > School of Biology (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Jul 2021 10:48 |
Last Modified: | 18 Nov 2022 02:04 |
Status: | Published |
Publisher: | CSIRO Publishing |
Identification Number: | 10.1071/an21011 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:176255 |