Examining Why and When Market Share Drives Firm Profit

Bhattacharya, A, Morgan, NA and Rego, LL (2022) Examining Why and When Market Share Drives Firm Profit. Journal of Marketing, 86 (4). pp. 73-94. ISSN 0022-2429

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Bhattacharya, A
  • Morgan, NA
  • Rego, LL
Copyright, Publisher and Additional Information:

© American Marketing Association 2021. This is an author produced version of an article published in Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: market share; quality; efficiency ;market power; niche; firm profit; revenue share; unit share
Dates:
  • Published: July 2022
  • Published (online): 25 June 2021
  • Accepted: 23 June 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 06 Jul 2021 12:45
Last Modified: 19 Jan 2024 15:59
Status: Published
Publisher: SAGE
Identification Number: 10.1177/00222429211031922
Open Archives Initiative ID (OAI ID):

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