Salignac, F, Bhatia, B and Tallontire, A orcid.org/0000-0002-8339-8442 (2021) The nature of fair trade exchanges and their outcomes: Producer voices in Vietnam and India. Business Strategy and Development, 4 (4). pp. 437-448. ISSN 2572-3170
Abstract
This paper brings insights to Fair Trade exchanges by casting commodities beyond material and pecuniary gains to include interpersonal relations. Although numerous studies have highlighted that Fair Trade brings benefits beyond the economic, the process through which ‘material things’ may become imbued with non-pecuniary value remains under-explored. Our analysis of interviews with Fairtrade certified smallholder farmers in Vietnam and in India provides insight into the discursive constructs of their participation in Fair Trade exchanges. Social exchange theory enables us to reconceptualise exchanges in the Fairtrade market to take into account interpersonal processes and long-term relations of exchange between actors. We find that Fair Trade is associated with benefits to both community and individuals and that these are intertwined and linked to participation in a democratic process in the cooperative. The pecuniary and non-pecuniary value generated and sustained by farmer democratic organizations needs to be recognised by Fairtrade importing businesses.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 ERP Environment and John Wiley & Sons Ltd. This is the peer reviewed version of the following article: Salignac, F, Bhatia, B and Tallontire, A (2021) The nature of fair trade exchanges and their outcomes: Producer voices in Vietnam and India. Business Strategy and Development, 4 (4). pp. 437-448. ISSN 2572-3170, which has been published in final form at https://doi.org/10.1002/bsd2.169. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | cooperatives; exchange; Fair Trade; Fairtrade; farmer organizations; social exchange theory |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Earth and Environment (Leeds) > Sustainability Research Institute (SRI) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 05 Jul 2021 15:02 |
Last Modified: | 22 Apr 2023 00:13 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/bsd2.169 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:175799 |