Piha, Lamprini, Papadas, Karolos orcid.org/0000-0002-1447-1108 and Davvetas, Vasileios (2021) Brand Orientation:conceptual extension, scale development and validation. JOURNAL OF BUSINESS RESEARCH. pp. 203-222. ISSN 0148-2963
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Keywords: | brand orientation,scale development,marketing department power,market orientation |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 24 May 2021 11:20 |
Last Modified: | 16 Oct 2024 17:35 |
Published Version: | https://doi.org/10.1016/j.jbusres.2021.05.023 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.jbusres.2021.05.023 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:174521 |
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