Da Silva Lopes, Teresa orcid.org/0000-0002-6944-414X and Tomita, Shin (2022) Trademarks as “Global Merchants of Skill”:The Dynamics of the Japanese Match Industry, 1860s-1930s. Business history review. 559-588. ISSN 0007-6805
Abstract
This study argues that existing accounts of the early evolution of the Japanese match industry under-estimate its role as major challengers and in changing the dynamics of the global match industry. Japan built international competitiveness by combining low-cost and low-price strategies with differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design, to adapt brands and their imagery to different host markets and cultures. This study also illustrates how trademark data provides alternative and complementary angles on particular economic phenomena, in this case by highlighting the significance that branding strategies might have in the global competitiveness of industries and countries technologically less developed. Trademark registrations are shown here to be associated not with the uniqueness of products, but rather are used to create differentiation for products that would otherwise be undifferentiated.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2022 The President and Fellows of Harvard College. |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 17 Mar 2021 11:00 |
Last Modified: | 21 Jan 2025 17:52 |
Published Version: | https://doi.org/10.1017/S0007680521000362 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1017/S0007680521000362 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:172270 |
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Description: Trademarks as “Global Merchants of Skill”: The Dynamics of the Japanese Match Industry, 1860s–1930s
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