Verfuerth, C., Gregory-Smith, D., Oates, C.J. orcid.org/0000-0001-8848-9178 et al. (2 more authors) (2021) Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover. Journal of Marketing Management, 37 (7-8). pp. 671-702. ISSN 0267-257X
Abstract
This study contributes to conflicting knowledge on contextual spillover effects from the workplace to the home setting (i.e. knock-on effects of one behaviour to another). A social marketing intervention was staged in a canteen in which red meat meals were replaced with white meat and plant-based alternatives, together with an information campaign. Thirteen employees were interviewed twice (pre- and post-intervention totalling 26 interviews). The findings indicated a two-way pathway framework (for positive and lack of spillover) which is supported by a range of factors. The findings allowed the grouping of factors into facilitators and barriers of contextual spillover and a three-dimensional typology. Overall, the findings showed that a social marketing intervention in a workplace can lead to sustainable food consumption at home. These effects are influenced by barriers and facilitators which can lead to the manifestation of other types of behaviour or a lack thereof. Resulting practical implications are discussed.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Westburn Publishers Ltd. This is an author-produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | contextual spillover; workplace setting; home setting; social marketing intervention; meat consumption |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 12 Mar 2021 09:57 |
Last Modified: | 02 Sep 2022 00:14 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/0267257x.2021.1888773 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:172115 |